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Skip the tourist traps. Our Alicante guided tours take you inside the real city — its hidden streets, local flavours, and stories you won’t find in any guidebook.Â
The best way to truly know Alicante is on foot. Our walking tours in Alicante are led by expert local guides who bring the city to life,, from sun-baked cobblestone alleys to sweeping castle views. Whether you’re a first-time visitor or a seasoned traveller, our tours in Alicante are designed to gobeyond the surface.Â
We focus on ensuring that you enjoy the experience.
You won't feel like a tourist, we provide recommendations during the trip.
Each person can take the tour at their own pace.
Alicante’s food scene is one of the best-kept secrets of the Spanish Mediterranean. Our Alicante tours put flavour first — from bustling local markets and sun-soaked tapas bars to intimate wine cellars guided by expert sommeliers. This is how you taste Alicante the way locals do.Â
Alicante is the perfect gateway to one of Spain’s most diverse provinces. Whether you’re arriving by cruise ship or simply want to explore beyond the city, our day trips from Alicante take you to world-class wineries, ancient palm forests, and iconic coastal towns, all with a local expert by your side. Â
We operate throughout the entire Comunidad Valenciana, so whether your curiosity takes you inland or up the coast, we know the way. The best shore excursions in Alicante start here.Â
Not every traveller wants to share their experience with a group. Our private Alicante tours are designed for those who want the city on their own terms — your pace, your interests, your schedule. Every tour can be fully adapted, and every guide is a certified local expert who genuinely lovesshowing people the real Alicante.Â
With a private tour guide in Alicante, there's no rushing to keep up with a group and no compromising on what you want to see. Whether you have three hours or a full day, we shape the experience around you — not the other way around. All our private tours are available in wheelchair-accessible formats and fully adaptable for families with young children, because great travel should be accessible to everyone.
Our guides are more than tour leaders — they're locals who know which market stall has the best produce, which viewpoint the crowds never find, and which bar has been pouring the same house wine since 1974. Booking a private tour in Alicante with a local means getting the kind of insight no guidebook can offer.
Whether you're celebrating something special, travelling with family, or arriving on a cruise with limited time, a private experience adapts to every situation. Our Alicante private guides are used to making every hour count — and making every trip memorable.
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Alicante has no shortage of tours. What it lacks — until now — is guides who actually live here, know every corner, and care about giving you a genuinely local experience. Here’s what makes our local tours in Alicante different. Â
Based in Alicante and operating across the entire Comunidad Valenciana, from the Costa Blanca to the interior, we bring certified local expertise to every corner of the region.Â
Every guide on our team is officially certified and, more importantly, a genuine Alicante local. When you book a local tour in Alicante with us, you're not getting a script — you're getting a conversation with someone who loves this city and wants you to love it too.
We keep our groups intentionally small so that every guest gets real attention, real answers, and a real experience. No crowds. No rushing. Just the kind of relaxed, personal exploration that makes a trip worth remembering.
Our secret tours in Alicante take you into neighbourhoods most visitors never reach — local tapas bars with no English menus, viewpoints that don't appear on Google Maps, and stories that only an insider can tell. This is Alicante without the filters.
What you see is what you pay. Our Alicante tour costs are clearly listed upfront — no hidden fees, no confusing add-ons. Just honest pricing for an experience that genuinely delivers.
Alicante punches well above its weight for a mid-sized Spanish city. The absolute must-sees are Santa Bárbara Castle — perched above the city with sweeping Mediterranean views — the iconic Explanada de España with its mosaic promenade, the atmospheric Santa Cruz neighbourhoodwith its whitewashed lanes and flower-filled balconies, and the Central Market, one of the most vibrant covered markets on the Costa Blanca. The best way to experience all of them in one go is our Alicante Highlights & Hidden Gems tour, or read our guide 10 Must-Do Activities in Alicante for Your First Trip for a full overview.Â
It depends on what you’re after. Alicante Highlights & Hidden Gems (€85) is the best introduction to the city — castle, old town, and hidden corners. Taste Alicante (€115) is perfect for food lovers who want tapas and wine during the golden tardeo. Alicante Like a Local (€75) is our mostpersonal private experience, combining castle, market, and tapas. And Alicante Wine Tasting with Sommelier (€125) is the go-to for anyone curious about the Alicante DO wine region. Not sure which fits you best? Compare all our experiences.Â
The province around Alicante is packed with incredible destinations. Head to the vineyards on our Visit a Winery in Alicante tour (€25), discover the UNESCO palm forest and ancient mysteries of Elche Hidden Gems (€105), or explore the surprising old town and hidden coves of Highlights Benidorm (€90). For something truly unique, the island of Tabarca — Spain’s smallest inhabited island — is also worth the trip. Find it featured in our post 10 Must-Do Activities in Alicante.Â
Absolutely. Several of our experiences are designed to work beautifully with children. Alicante Highlights & Hidden Gems welcomes up to 30 people and offers child pricing. Visit a Winery in Alicante includes a children’s menu so the little ones are never left out. Heart of Alicante: Central Market & Old Town Tour is a great sensory adventure for curious kids, and many of our food tours include adapted tastings for younger travellers. All our private and custom tours are available in wheelchair-accessible formats, just let us know your needs when booking and we’ll take care of the rest. We’re also working on a full guide — What to Do in Alicante with Kids, coming soon.Â
Rainy days in Alicante are actually a great excuse to go deeper into local culture. Our Alicante Wine Tasting with Sommelier is the perfect indoor escape — a relaxed, intimate cata with tapas pairing. Beyond that, the Museo Arqueológico Provincial (MARQ) and the Ocean Race Museum are both world-class and fully covered. The Central Market is a sensory delight rain or shine, and a cooking class with a private chef makes for an unforgettable afternoon indoors. For market inspiration, check out our post First Time? Try This in the Alicante Gourmet Markets.Â
Our experiences range from €25 for a winery visit up to €180 for a private shore excursion, with plenty of great options in between. Alicante Highlights & Hidden Gems is €85, Taste Alicante is €115, and Alicante Wine Tasting with Sommelier is €125. All prices are listed clearly on each tour page — no hidden fees, no surprises. If you’re wondering whether a private or group experience is right for you, our post Private Tour vs Large Group: Which Is Worth It? breaks down the difference in detail.Â
Yes — Alicante is one of the most walkable cities on the Spanish Mediterranean. The castle, the old town, the Explanada, the Central Market, and the Santa Cruz neighbourhood are all within comfortable walking distance of each other. Our walking tours in Alicante are specifically designed tomake the most of that compactness, taking you through streets you’d never find on your own. For destinations outside the city — wineries, Tabarca, or Elche — we arrange comfortable transfers so you never have to worry about logistics. Read more in our guide Alicante Walking Tour: Everything You Need to Know.Â
Not sure where to start? Our guides are written by the same locals who lead our tours — honest, practical, and full of the kind of detail you won’t find in a generic travel blog.Â